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High converting offers during lockdown
As Coronavirus sweeps across the globe and millions of people are in lockdown here are some tips to help you as an affiliate continue to convert your offers.
TORO Advertising’s Online Marketing Trends and Predictions for 2020
TORO Advertising’s Business Developer Beatriz Gonzalez shares her insights and predictions for what will be big in 2020 for the online marketing industry. What affiliate offers do you think will be big in 2020? On TORO's platform side, Fintech-related campaigns brought great results for affiliates in 2019, especially in LATAM and Spain. Besides that, Forex offers have converted well in DACH/Nordic countries, and Nutra offers generated good conversion rates in the USA and Asia. Therefore, we expect that these offers will continue yielding good results for affiliates in 2020. Which social platforms will see the most growth in 2020? TikTok is huge with Gen Z! Facebook remains the #1 social platform, and Instagram, thanks to the IG Stories and the shoppable posts will continue to keep growing, Instagram is the new home for brands. But the rising star of 2019 […]
TORO’s Affiliate Marketing Trends and Predictions for 2019
Toro Advertising's Business Developer Beatriz Gonzalez shares her tips and predictions for affiliate marketing in 2019. What offers do you think will be big in 2019? Finance offers and Dating offers have seen great results in 2018, so I expect to see growth in 2019 for both of these verticals. But the big one for 2019 will be e-commerce. According to Statista, e-commerce will be responsible for $4.5 trillion in sales by 2021. E-commerce in the US already represents 10% of retail sales, and that number is expected to grow by around 15% each year. This growth is due to the fact that users' buying and search habits are tracked, which means affiliates have a vast amount of data available to be able to optimize their ROI and personalize their targeting to potential customers. Which social platform is seeing […]
Marketing to millennials: 5 things you must know about them
What exactly is the millennial generation? The term ‘Millennials’ has captured the attention of marketers for several reasons. Why? Overview The term ‘millennials’, also known as Generation Y or the Next Generation, is usually considered applying to individuals who reached adulthood around the turn of the 21st century. We can find several definitions, but according to many sources, millennials were born between 1980 – 2000. The younger millennials are in their 20’s and are now graduating from college and entering the workforce; the eldest are in their mid-30’s, and they are buying homes and starting families. That’s why millennials have a huge buying power, and they are one of the most interesting targets in the market. Designing marketing strategies for millennials is not easy. Many companies are failing the attempt due to a lack of knowledge about these young adults. […]
About TORO Advertising
TORO Advertising has an exceptional knowledge of the industry and the experience necessary to help Publishers increase their income and to help Advertisers maximize exposure, awareness and sales.
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TORO Advertising is part of EXOGROUP, a group of companies dedicated to monesting the digital media space. We’re an international company offering a fun, fresh, and lively workplace in beautiful Tarragona (Spain) & Buenos Aires (Argentina).
