URL Shorteners: Everything you need to know
What are URL Shorteners? As the name suggests, a URL shortener is a marketing tool that transforms any long URL into a shortened URL. This new shortened link is more readable and when a user clicks they are redirected to the original link of the webpage. Indeed, URLs are quite difficult to memorize, type out or even distribute. As a result, short URLs have proven to be more convenient, reliable and content-friendly. In addition, with the arrival of social media platforms, lengthy URLs started to present a problem. At that point, Twitter limited their messages to a maximum of 140 characters, and they counted every character in a link. Therefore, URL shortener tools appeared to solve this sharing content problem. Furthermore, shorter URLs are more engaging and have more visual appeal. Although this might not seem important, a shorter URL […]
