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Measure the performance of your affiliate marketing campaign with TORO Advertising Performance of your affiliate marketing campaign Affiliate marketing campaign performance tips Affiliate marketing campaign as an affiliate beginner Track the performance of your affiliate marketing campaign
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How to measure the performance of your affiliate marketing campaign

The Analytics as a Service (AaaS) Market value is currently around $15 million and is expected to increase to $69 million by 2028. This trend shows how important analytics are to digital marketers, including online creators, affiliate marketers, publishers, webmasters, etc. When you run a marketing campaign, it is crucial to constantly track the performance of your affiliate marketing campaigns to gather insight from the results they drive. In fact, a significant number of marketers will agree on how important is to measure affiliate marketing campaign performance in order to make the most impactful decisions and drive more sales. In this article, we want to go further into marketing analytics and explain how important it is to measure the performance of your affiliate marketing campaign as well as understand the process as a vital part of any affiliate’s daily work, whether […]

5 useful tips for affiliate marketing beginners
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5 useful tips for affiliate marketing beginners

Introduction Affiliate marketing has grown exponentially in recent years as brands understand its power and invest more money in this branch of digital marketing than ever before. In fact, 81% of brands use affiliate programs to boost brand awareness and sales as of 2023. In addition, increasingly more people are shopping online and 74% of potential clients check affiliate websites before making a purchase. Editorial content such as blog posts and articles are the most converting types of affiliate content since they are perceived as more engaging and trustworthy by potential buyers, who are more likely to engage with it. The main reason why affiliate marketing is becoming more and more popular is because plays a crucial role in customer acquisition efforts, more so than any other channel. According to a Kenshoo research report, 85% of online shoppers prefer Google […]

TORO Advertising is attending the world’s #1 performance marketing conference #AW Europe, Barcelona on 12-13 July 2023. Stop by booth B10 and say hello to the team!
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TORO Advertising is attending AW Europe in Barcelona

TORO Advertising is attending the world’s #1 performance marketing conference AW Europe, Barcelona on 12-13 July 2023.  Affiliate World Europe is a two-day networking event for the world's top affiliate marketers and e-commerce entrepreneurs. The annual offline meeting returns to Barcelona on 12-13 July, bringing together industry experts speakers, workshops, networking events, affiliate after-hours and more.  The TORO team is excited to exhibit at the most distinguished performance marketing conference AW Europe at booth B10. Contact our team to book an appointment: See you there!

TikTok Affiliate Marketing: All you need to know in 2023
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TikTok Affiliate Marketing: All you need to know in 2023

Introduction TikTok is the most downloaded short-video sharing app with 672 million downloads in 2022. Following up in the rankings we can find Instagram and Whatsapp, with 548 million and 424 million downloads, respectively. In addition, TikTok is also considered the most engaging social media app with an average session duration of 10.85 minutes.  Since its launch date in 2016, TikTok has rapidly become the most popular social media platform - In 2022 users spent 28.7 hours per month on average. Overall, with over 1.60 billion users and 1.05 billion monthly active users, TikTok videos are the most watched in the world compared to other social media platforms. In fact, more than 1 billion videos are viewed daily on TikTok.  As we then can see, TikTok is one of the most profitable social media platforms for any business and is […]

TORO Advertising is attending Island Conference / i-Con 2023
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TORO Advertising is attending Island Conference / i-Con 2023

TORO Advertising is attending the iconic event Island Conference in Cyprus, 29-30 June. I-Con takes affiliate events to the next level by meeting thousands of advertisers, publishers and affiliates together to attend speeches from the brightest minds and cover the latest trends and topics. Furthermore, this experience allows you to attend special events and parties in the sun and sea of Europe’s biggest casino resorts on the island paradise of Cyprus. The TORO team is thrilled to announce that we will exhibit at booth MO LM. Contact our team to book a meeting and let’s do business! See you there!

Affiliate Marketing Content that Converts for 2023
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How to create effective affiliate marketing content that converts

Introduction Affiliate marketing is a powerful tool to drive traffic to your website, boost brand visibility and increase engagement. This is done by building trust and loyalty through affiliate content. Exclusive offers and discounts are among the top factors that make users choose affiliates’ products to buy. In fact, according to Criteo, deals and offers are cited as important shopping decision factors by 93% of US shoppers. Therefore, affiliate marketing plays a significant role in the conversion process at the decision-making stage of the customer journey. What is a content creator? A content creator is anyone who produces educational and entertaining content for a specific audience through digital channels. The main objective of content creators is to attract the targeted audience and provide them with information more relevant to their needs. Content creators and affiliate marketing can work together when […]

Why is keyword research important for your website?
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Why is keyword research important for your website?

Introduction Users look for answers on search engines by typing in keywords to find the most relevant information according to their buyer cycle. User search intent is the definition by which a user enters a search term into a search engine with the aim of finding the most relevant information at the top of the search results.  One of the key factors that Google considers when ranking a website higher on search engines is the search intent. Additionally, Google’s algorithm works towards ranking pages higher than others by recognizing what website or page has the most accurate answer to the search query and keyword term.  What is keyword research? Keyword research is the process of finding and analyzing the terms and phrases that users use on search engines with the purpose of finding relevant information for their queries. This technique […]

10 best traffic sources for Affiliate Marketing in 2023
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10 best traffic sources for Affiliate Marketing in 2023

Introduction Affiliate marketing has experienced incredible and consistent growth over the last few years. Among other trends and studies, we can confirm this because affiliate marketing intent search is increasing over time. According to Google Trends, in the last 5 years, the search term “affiliate marketing” in the United States has increased by +400%. Additionally, we can predict that brands and companies will increase affiliate marketing investment in 2023. This is due to a study that estimates total spending to be around $10 billion. So in this article we aim to bring you the best traffic sources for affiliate marketing. What are traffic sources in Affiliate Marketing A traffic source refers to any platform or medium through which visitors can find your website, offer page or landing page. Whether you’re an affiliate or publisher, your main duty is to drive […]

How to measure social media success for your business
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How to measure social media success for your business

Social media success with affiliate marketing Social media has become the place where people share their life experiences, and engage with their network of contacts. According to Statista, social media usage is one of the most popular online activities. In 2021, over 4.26 billion people used social media worldwide, a number projected to increase to almost six billion in 2027. It is then not surprising that the trend of brands and companies investing in social media to reach their potential audience is also rapidly increasing. Social media success with affiliate marketing is measurable, in this article we will explain how. Besides a large number of active users, social media encourages end-user decision-making processes. According to a study, 71% of live-stream viewers have purchased something via social media, and 48% want to buy more using in-platform commerce tools. Bit by bit, social […]

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