Introduction

Valentine’s Day is just around the corner and it already smells of love, doesn’t it? All over the world couples celebrate their relationship and singles feel the pressure to find a potential date. So, Valentine’s Day is the perfect time to promote dating offers! Take advantage of the love on the 14th of February, and get a boost in your profits from conversions with Dating Smartlinks. Not only for Valentine’s Day but all year round.

The Online dating industry has increased in popularity in the last few years and it is continuing to grow with millions of users worldwide. This trend is set to continue to grow as online dating is one of the preferred methods to find a soulmate, have some intimate fun or just get to know new people. According to Statista, in 2022 there were over 366 million online dating service users and by 2027, it is estimated that there will be 440 million people seeking love through online platforms globally. Revenue in the Online Dating vertical is expected to show an annual growth rate of 9.3%, resulting in a projected market volume of US $4,230m by 2024. The average revenue per user is expected to be around US $8.76.

What is Smartlink technology?

So why boost conversions with Dating Smartlinks? A Smartlink is a single link that contains several offers that use an intelligent machine-learning algorithm which redirects end users to the most effective offer to trigger a conversion. All of the traffic you send is continually tested and optimized and we guarantee the highest conversion rates bringing more income for you. Without a doubt, Smartlink technology is the perfect solution for traffic monetization!

Additionally, imagine that you want to create ad creatives for several countries and with several dating offers, you would have to invest a lot of time in this creative stage. However, by using a Smartlink, you will be able to quickly identify which offers are not performing and forget about the optimization process, because the Smartlink will automatically optimize them for you. This allows you to focus on the best converting offers and maximize your revenues for each country. 

How does TORO Advertising’s Dating Smartlink work?

Our dating Smartlinks contain up to 1000 exclusive and direct offers worldwide. We can offer higher payouts and better promotion conditions in comparison to other affiliate networks in the sector due to our premium relationship with advertisers. Plus, our team of professionals is highly experienced in this sector so we can provide valuable tips and best practices about your whole campaign in order to get you maximum revenues. 

You can get going right away with our Dating Smartlink on the easiest flows CPL-SOI and CPL-DOI. You only need to send your traffic and focus on the profits and we will handle the rest for you. Our team will take care of your numbers and statistics each day, so you will be up-to-date about the performance of the Smartlink. You heard it right! Working with our Smartlink is easy, convenient and maximizes your benefits.

Additionally, the difference between Dating and Casual Dating Smartlinks lies in the visual aspect of the landing pages. For Dating offers, the landing pages are built with casual dating creatives, rather than Dating offers where the landing pages contain nudity.

Check out our top GEOS for Dating and Casual Dating offers:

4 great tips to get the most out of Dating Offers!

To help you generate more conversions with Dating Smartlinks, here are some tips!

#1 Most profitable methods of promotion

Our first tip for Dating offers is: When choosing a traffic source, we suggest you give preference to the one you are most familiar with and have had more experience with. However, it is true that the Dating vertical has been in the affiliate industry for many years now, so it has already generated awesome results with several traffic sources. Yet, based on our experience we suggest the following methods of promotion to get the most out of our Dating Smartlink:

• Reviews
• Websites and microsites empowered with SEO
• PPC
• Pop-under
• In-app advertising
• Social ads 

 #2 Dating is based on visual appearance

Our second tip for Dating offers is: The creative is one of the most important aspects of an affiliate campaign since it is the first thing the end user sees about your campaign. So, for Dating offers it is essential that your creatives look as realistic as possible. Use photos of natural, everyday people and avoid using very good-looking models. Write accurate texts and align them to the creative. Content is also crucial to attract the right audience, so be relevant and engaging to the target audience.

#3 Landing page and pre-landing will influence the conversion rate

Our third tip for Dating offers is: Of course, they do and they are as important as the creatives. Sending traffic directly to the Dating offer will likely generate poor quality and negative results. Therefore, we strongly suggest you work with a landing page or pre-landing in order to improve the quality of traffic and retain the visitors’ interest. 

#4 Your marketing angle is everything 

Our fourth tip for Dating offers is: Define your target audience so that you can communicate with them accordingly. Everything related to the audience is relevant to build the most suitable content: age, interests, lifestyle, country, etc. and be consistent with your promotion. The landing page, copywriting style, colours and the entire campaign must be coherent. So if you are targeting a Millennial audience, use lots of emojis and abbreviations, so that you are talking to them in their own language.

Dating Smartlink benefits

So just to recap, our Dating Smartlink is pretty amazing, let’s list those benefits:

• Contains several offers that use an intelligent machine-learning algorithm which redirects end users to the most effective offer to trigger a conversion.
• Features up to 1000 exclusive and direct offers worldwide.
• All of the traffic you send is continually tested and optimized and we guarantee the highest conversion rates.
• Quickly identify which offers are not performing and let Smartlink automatically optimize them for you.
• Focus on the best converting offers and maximize your revenues for each GEO.
• Full support from Team TORO for tips and advice, along with taking care of your numbers and statistics each day for up-to-date Smartlink performance for your campaigns.

How to get started with our Dating Smartlink?

You are already an affiliate – Contact your Account Manager to get your Smartlink!

You are not an affiliate – Join TORO Advertising!