Introduction

Affiliate marketing is a powerful tool to drive traffic to your website, boost brand visibility and increase engagement. This is done by building trust and loyalty through affiliate content. Exclusive offers and discounts are among the top factors that make users choose affiliates’ products to buy. In fact, according to Criteo, deals and offers are cited as important shopping decision factors by 93% of US shoppers. Therefore, affiliate marketing plays a significant role in the conversion process at the decision-making stage of the customer journey.

What is a content creator?

A content creator is anyone who produces educational and entertaining content for a specific audience through digital channels. The main objective of content creators is to attract the targeted audience and provide them with information more relevant to their needs.

Content creators and affiliate marketing can work together when content creators join an affiliate program. Currently, content creators become affiliates and promote campaigns in exchange for a commission. Moreover, depending on the type of content the affiliate produces, it would be more accurate to promote one type of product or another.  

What is affiliate marketing content?

Affiliate marketing content is any type of content produced by an affiliate marketer who collaborates with an affiliate program. The collaboration consists of an affiliate promoting a company’s or brand’s campaign in exchange for a commission. The commission is triggered when the affiliate reaches the established goal. 

There are indeed various types of affiliate content nowadays. So let’s go through the best performing types of affiliate marketing content.

6 best types of affiliate marketing content for 2023 

1. Product reviews 

Product reviews are the types of content that involve writing a review of the product based on your personal experience. If you choose product reviews as your method of promotion, be honest, helpful and willing to share your real experience with your target audience. Your goal is to make it easier for users to understand more about the product and its pros, cons, price, quality, etc. 

Furthermore, product reviews can be produced as video content, and uploaded to short-form video platforms like Youtube and TikTok. In fact, according to a study, 75% of people watch short-form video content on their mobile devices making mobile video super accessible. 

2. Product comparison

A product comparison page consists of the placement of information about similar products aimed at the same market. The comparisons are displayed in a well-organized manner to educate end users about which is the most suitable product for them to purchase from the selection. In a nutshell, the product comparison site owner gathers information about the product from a comparative perspective. Product comparisons include description and details, features, pricing packages, benefits, pros and cons.

3. Blog articles

Blogging is another type of affiliate content that focuses on creating content about any topic or news in an informative and educational way. Blog articles are written to keep users interested in what is written. Consumers use smartphones to search for products, compare prices and read reviews. That said, you can earn money from a blog by monetizing it with affiliate links. So for example, if you have a recipes blog, you can monetize with affiliate links to cooking utensils, cooking appliances, recipe ingredients, recipe books, cooking holidays, etc. If you are interested in getting the most out of your blog, read this article. 

4. Video tutorials and how-tos

Online videos have become popular for marketers and brands over the last few years. According to Wyzowl, 91% of businesses will use video as a marketing tool in 2023. Additionally, 96% of people have watched an explainer video to learn more about a product or service. 

Whether you own a website, a blog or a social channel on Youtube or TikTok, you can increase conversion rates and boost sales with video tutorials and how-tos efficiently. To demonstrate how effective this content is, here are some compelling statistics about video tutorials: 

• 95% of marketers say video marketing has helped them increase brand awareness.
• 92% of marketers say video gives them a good return on their investment – another all-time high.
• 91% of marketers say video marketing has helped them increase traffic.
• 87% of marketers say video marketing has helped them increase sales.
• 79% of end users say watching a video has convinced them to buy software or app.
  

5. Social media posts

People want to see online videos from brands and they are more likely to share videos with their friends than any other type of content. Video is the most shareable type of content and Youtube leads the ranking of the most widely used video marketing platform with 90% of video marketers trusting the short-content video site. Next up is Facebook (86%), followed by Instagram (79%) and LinkedIn (also 79%).

6. Webinars

Webinars are online video presentations, workshops or lectures hosted via webinar software. These online events allow viewers to interact with the speaker and submit questions in a business-friendly atmosphere in real-time. In recent years, webinars have become a powerful tool for affiliate marketers which can be used to promote, explain and contextualize products through a lead generation strategy.

Furthermore, according to Thrive My Way, 89% of marketers say webinars outperform all other channels in order to create qualified leads. Additionally, webinars are cost-effective and have a low-cost-per-lead, allowing B2B experts to generate upwards of 500 to 1,000 leads.

Final thoughts

Affiliate marketing has a market value of over $17 billion as of 2023, and global spending is estimated to be around $13 billion. Affiliate marketing is definitely leading digital marketing investments and this trend will continue to grow. In addition, users trust affiliate content and are more likely to buy their recommended products instead of other forms of advertising. Affiliate content is educational, trustworthy,  aspirational and user-friendly, and brands leverage their sales using this marketing strategy. The future of affiliate marketing is very promising and in this fast-paced, technology-led marketing business, each year new trends are followed to further expand affiliate marketing. How exciting!